The eCommerce world is a fast-changing environment that requires you as a business owner to stay up-to-date with all its functionalities, such as email marketing, speed optimization, shipment, secure checkout, in-depth analytics, etc. Luckily, you are not alone in this “battle” — there are thousands of apps in the Shopify App Store that can help you optimize your business. We’ve decided to put together a list of the best of them to rock it all. 


SEO... These three letters can be such a pain point for many business owners. However, SEO is highly important if you want to drive traffic to your store and significantly increase your sales (and revenue, of course!). 


Smart SEO can generate meta tags automatically, offers structured data to Google in JSON-LD format, and is available in many languages. Bingo! 


Seguno is an app that helps you send welcome emails to new clients while generating thank-you emails and unique discount codes. Welcome emails are an essential part of communicating with new customers that builds customer loyalty in the long run and helps turn newcomers into regular customers. 


Oberlo is a dropshipping app that can help you start your dropshipping business from scratch, even if you have no idea what you want to sell. Yes, this app offers you a list of products that can be directly imported into your Shopify store. And the sweetest part is that you don’t have to prey on your mind about wrapping or shipping — Oberlo will manage it all. 


Email marketing is a powerful tool to increase the number of clients and boost your sales. Shopify Email is an app that helps you manage all your email campaigns and build an amazing email list. With it, you can send branded emails to your subscribers directly from your Shopify admin, save time on creating a design by using ready-made email templates, send emails from your domain, and much more. 


Let’s be honest here — social media is a MUST nowadays. Whether you sell things online or own a marketing agency, having an account on Instagram or Pinterest increases customers loyalty and creates a so-called human connection. But running these media platforms is an art form that requires time and patience. 


Advoz is a free Shopify app that gives you access to certified advertising pros who can create unique ads for Instagram, Google, and Facebook. The only thing you should do is to set a weekly Facebook and Instagram advertising budget.