Even if you think there is still enough time, “holidays are coming” sooner than you could imagine. Pro marketers are already making up creative marketing campaigns to make the most out of the 'Golden Quarter.’
Thanksgiving is a huge opportunity to boost your sales and grow your audience. Well, just for your information, in 2017, US clients spent a total of $12.8 billion online between Thanksgiving Day and Cyber Monday. Can you imagine the numbers? Crazy, right?
We’ve gathered a list of the best and the most inspiring Thanksgiving campaigns to help you get ready for the busiest time of the year beforehand. You see, by embracing the memory-making mindset and carrying out an inspiring digital marketing campaign, you create a strong human connection with your audience that will manifest irreplaceable to the success of your business in the long run.
Interact with your audience in social media in a unique way
Let us show you an example that will explain to you everything way better than thousands of words. HotelTonight’s created a campaign called “Visit, don’t stay” that tapped into the common Thanksgiving pitfall — spending time with annoying relatives.
The company decided to go against the grain and highlight this run-of-the-mill Thanksgiving pain point nobody has discussed in the marketing world. They added a note of humor and created tongue-in-cheek print ads where they invited people to share their family stories on social media.
Distinctive? Oh yes! Warm-hearted? For sure! Eccentric? Undoubtedly! Effective? More than.
Add a Thanksgiving hashtag
Let’s say you decided to create a similar campaign to the one HotelTonight made. But how are you gonna spread the message and engage new customers? A branded hashtag is an amazing tool that can help you significantly grow your audience.
But before grabbing your phone and typing so unremarkable #happythanksgiving, #ThanksgivingEve, or #TurkeyDay tags, think of something unique. You need to create the branded hashtags nobody else is using.
Barnes and Noble stood out by creating a Twitter hashtag to engage their customers in Christmas preparation. Asking and answering high-quality questions can increase your social media engagement with little effort. You just need to push your customers a bit by setting the right tone.
Create a tasty Thanksgiving-related personality quiz
Thanksgiving is all about warmness, lighthearted vibes, close people around, and tasty food, of course. So why don’t you lead into action by engaging your audience with the help of… food. This is exactly what Realtor.com did.
The company drove online engagement by creating a Thanksgiving-related personality quiz, where people were provided mouth-watering Thanksgiving dishes based on their personalities. Thanksgiving in marketing is not only about competition and achieving the best possible results; it’s also about the smiles on your customers’ faces.
"People don’t buy what you do; they buy why you do it.” –Simon Sinek, Renowned Marketing Consultant
Give a Thanksgiving-themed product away
First of all, any product can be positioned as ideal for Thanksgiving:
- If you sell clothes, highlight the comfiest garment to feel the coziness of the holiday season;
- If you sell home decor, show your customers how to decorate a home to blow their relatives’ minds;
- If you sell hair products, emphasize that Thanksgiving is the best opportunity to thank yourself and purchase the hair products that will make your curls flawless.
Choose a product you’d like to present to people and promote your giveaway via email or on your social media account. Remember about the branded hashtag to engage more people and aim at gaining the WOW effect from your clients — that’s the main thing that will make them remember your brand.
Make it all more personal
Try to talk personally to each of your customers.
“But how can I talk personally to 10k people at a time?” — you may start wondering.
Yes, we understand it’s not that easy — you need to act carefully and deliberately while creating a well-thought strategy. Don’t be afraid to think big and outside the box.
For example, Coca-Cola made a go of it by launching a series of personalized bottles people could place around the Thanksgiving dinner table. Everybody was excited to find a bottle with their name on the shelves of the supermarkets.
In fact, this campaign called 'Share a Coke' was a huge sensation and propelled the brand to viral heights. Their user-generated content was insane — people were sharing Coca-Cola bottles across all the social media channels — and increased the soft drink consumption by a whopping 7%!