Have you ever wondered, what to write in your Instagram captions? We are sure, you have. Whether you run a personal or business account, this question just doesn’t leave your mind. The first 3-4 sentences should immediately attract the audience and make them press this “More” button to continue reading. It's a very important part, so let's discover what techniques can be used here. 


How to write the post?

The first way to engage people can be written both at the end and at the beginning of the post, and many famous companies and bloggers commonly use it. The funniest thing is that this technique helped us to make you stop-by and read this article. Have you already got it? Yeah, it’s the question. Actually, most of us like to share their opinion, so asking something can be a good start. 

You can use quotes to attract the audience as well. In that case, the post becomes more people-oriented and establishes better relationship with subscribers and potential clients. Moreover, don’t forget that comments need a feedback. Choose the most interesting ones and write the answer. Your audience will be more engaged into your content, when they believe there is a real person behind the screen.  

So, that's where the next point comes from – write naturally. 

Share your own opinion, start the discussion, find something in common with your audience. If you are not a blogger yourself, but you write for someone, look through a couple of previous posts. It's essential to keep the same style from the beginning to the end. Otherwise, subscribers will realize that the blogger and writer are two completely different people, so the trust will be lost. 

The next step is to write easy and short sentences. 

The majority of users come to the social media to entertain, so don't overload them with terms and long phrases. Also, there is no use to be very official, we are not having tea with the Queen, right? 

The post should be catchy and easy to read, especially the first part. A good hook will motivate people to continue reading and, maybe, make the decision to buy your product at the end. 

However, social media are not selling, but emotional platforms. You can't sell if you only describe advantages and put a good picture to the post. Your text has to provoke the emotion, and, what is more important, give the decision. Analyze your audience problems and try to solve it with your product. Remember: competition here is no joke. Customers have many options, and, be sure, they will choose the best one. Your task is to be the best.  

Ok, the post is written, but it seems to lack something… Let's see!

Use, or not to use emojis, that is the question! 

On the one hand, these small smiling faces contain a visual image, that helps the audience to get the author's emotions. Also, they are good tools to shorten the post or make it more structured. On the other hand, the excessive use of it can distract the readers' attention from the main point. Let's take a look at this text below:


Did you manage to read it to the end?

If so, you are great, because we gave up after the third emoji. 

As you can see, most of them repeat the written or have no connection at all. Your brain just can’t understand whether the visual or verbal information should be perceived and even if you finish reading such post, you will remember nothing. That is not the result we need. So, using no emojis is bad, using too many emojis is also bad. We recommend you to choose a middle ground and use 3-4 of them per post. 

#How to engage more people?

Hashtags. Here, you have to think about quality, not quantity, and be creative. The hashtag is a good way to promote the post for free and make it visible to the users who don’t follow you.

It is better to choose relevant hashtags that contain a keyword or the main idea. Don’t use very popular or general ones, such as #girl, #nature, #friends, because your post can be lost among many other publications and never reach the audience. Successful personal and business accounts usually use 1-3 hashtags, but you can write more to see what is better for your account in particular.


You have probably seen that many posts refer to some other popular accounts. Models mention creators (make-up artists, stylists, photographers), personal blogs mention official accounts of the companies they work with, and business accounts mention famous influencers. 

Why do they do so? 

Actually, the answer is the same – engagement and promotion. In some cases, it is also a quality warrant. Subscribers trust their favorite blogger more than a random business account. So, if someone popular recommends your product, it means that it is worth buying.

Social nets are powerful instruments for business recognition, sales, and personal brand development. Everyone should take them really seriously and provide good content, keeping the audience till the end. Use the tips above to engage more people and achieve success!